Geomarketing

OBJECTIVES:

To deepen theoretical knowledge about location models. Understand the principles and fundamentals of planning and project management in Geomarketing. Explore Geomarketing-based GIS. Develop methodologies of spatial analysis for locations and territorial strategies of companies. OUTLINE:

I. GIS & Business. Definitions and concepts

II. Components and functionalities.

III. GIS for Business: Cartography; and Demographic

IV. Economic activities.

V. Geography and Location.Theoretical models of location. Catchement area

VI. Processes and Analysis of Geomarketing: Databases. Georeferencing and address matching

VII. Market analysis: Determining optimal locations. Spatial analysis in business.